|
You
can
now
do
business
halfway
around
the
world
via
the
Internet
--
shouldn't
you
take
one
more
step
and
make
your
Web
site
easy
to
understand
everywhere?
Web
Monopoly
can
translate
your
Web
site,
and
as
well
as
register
it
in
the
Search
Engines
of
other
languages.
If
you
want
to
establish
your
Web
site
in
a
truly
international
environment,
we
recommend
having
English,
Japanese,
German,
Spanish
and
French
versions
of
your
Web
site,
or
at
least
the
most
important
pages.
The
same
focus
must
prevail
in
your
online
promotion
activities.
Dutch,
Finnish
and
Scandinavian
languages
are
next
in
importance,
because
of
the
huge
online
population
in
those
countries.
Do
not
assume
that
"they
speak
English
in
other
countries,
so
there
is
no
reason
to
translate
our
marketing
materials
or
Website".
Even
if
some
Europeans
can
read
English,
they
have
a
tendency
to
ignore
advertising
in
English.
Many
times
they
assume
that
if
a
company
does
not
advertise
in
their
own
language,
they
would
not
want
to
buy
from
that
company.
Willy
Brandt,
the
former
German
chancellor,
put
it
this
way:
"
If
I'm
selling
to
you,
I
speak
your
language.
If
I'm
buying,
dann
müssen
Sie
Deutsch
sprechen
[then
you
must
speak
German]."
-
Europe
(and
Asian)
countries
are
going
online
faster
than
ever.
Most
countries
online
populations
have
doubled
in
the
last
year.
-
Expand
internationally
before
your
competitors
do.
Those
who
get
in
first
have
a
"first
mover
advantage",
early
recognition
that
helps
them
gain
later
market
acceptance.
- Perhaps
the
best
reason
to
go
global
is
simply...
"more
sales".
When
global
marketing
is
mature,
non-U.S.
sales
should
represent
double
or
triple
the
amount
of
domestic
U.S.
sales.
The
Internet
has
revolutionized
the
business
world
over,
and
one
of
its
greatest
impacts
is
in
unifying
many
countries'
markets.
It
has
become
as
easy
to
sell
halfway
across
the
world
as
it
is
to
sell
across
the
street.
According
to
a
recent
survey,
globalization
has
become
the
top
priority
for
80%
of
American
CEOs.
If
your
company
has
any
chance
of
having
a
competitor
from
another
country,
you
have
no
choice
but
to
take
globalization
seriously,
before
your
competitor
does.
- Today
there
are
400
million
non-English
speaking
Internet
users
and
nearly
half
of
all
Internet
users
live
in
Asia
and
Europe
(this
figure
will
grow
to
75%
by
2005,
when
there
will
be
around
a
billion
people
online).
- Sheer
size
of
the
non-English
market:
recent
figures
show
that
70%
of
the
world’s
purchasing
power
and
92%
of
the
world's
population
live
in
countries
where
English
is
not
the
native
language.
- By
2003,
two-thirds
of
all
e-commerce
spending
will
originate
outside
the
U.S.
To
succeed
in
today's
global
economy,
you
have
to
treat
every
market
like
your
home
market;
demonstrating
respect
for
language,
sensitivity
to
culture,
and
an
understanding
of
a
country's
unique
business
practices.
The
issue
of
translating
a
Web
site
in
order
to
present
your
company
to
local
populations
around
the
world
is
attractive,
and
Web
Monopoly's
translation
services
are
more
of
a
value
added
service.
By
2003,
IDC
projects
the
following
sources
of
online
spending:
U.S.
--
34%
Europe
and
Japan
--
47%
Rest
of
World
--
19%
Barry
Parr,
the
author
of
IDC's
Web
Site
Globalization
Report,
said
with
the
rise
of
non-English
speaking
Internet
users,
it
is
time
to
gain
a
competitive
advantage
by
selling
to
global
markets.
"With
more
than
half
the
potential
market
outside
the
US,
companies
failing
to
expand
internationally
are
leaving
one-half
of
their
potential
revenue
on
the
table."
If
your
company
does
not
have
much
experience
in
international
sales,
then
you
might
as
well
target
the
markets
with
the
highest
concentration
of
online
population:
Japan
(27
million)
and
German-
speaking
Europe
(19
million).
As
of
August,
2000,
there
are
more
native
speakers
from
non-English
countries
online
than
those
from
English-speaking
countries.
As
the
rest
of
the
world
wakes
up
to
doing
business
over
the
Internet,
the
U.S.
online
numbers
relativize
its
own
domestic
market,
given
that
it
represents
only
4%
of
the
world's
population
and
20%
of
the
world's
economy.
Jupiter’s
Globalization
Report,
published
in
January
2001,
finds
that
the
U.S.
share
of
the
global
Internet
population
will
drop
from
36%
today
to
approximately
24%
in
2005.
The
problem
is
that
two-thirds
of
U.S.
companies
have
not
yet
prepared
for
a
global
online
marketplace.
Call
1-800-349-8490
to
translate
your
web
site
today! |
